Somia Farid Silber serves as the Chief Executive Officer of Edible Brands, a role she assumed in October 2024 after a transformative tenure as President. As CEO, Somia is dedicated to guiding her family-owned business into its next phase of creativity and expansion, steering the strategic direction for Edible Brands and its subsidiaries, Edible Arrangements®, Roti Modern Mediterranean®, edibles.com™, Netsolace® and BerryDirect®, with a focus on innovation, culture and growth.
During her time as President, Somia built a world-class executive team and redefined Edible’s brand identity across its digital and physical platforms. She led the development of Edible Arrangement’s Next Gen retail stores, now under construction in key markets, which will deliver a more personalized and immersive gifting experience. Somia also expanded the company’s e-commerce capabilities by introducing a one-hour delivery guarantee available to nearly 70% of households in the U.S. and partnering with services like DoorDash and Uber Eats. As CEO, Somia continues to drive this innovation, ensuring growth across Edible’s core consumer brands and subsidiaries.
Somia’s journey to this role is marked by a personal history with the brand and years of dedication and innovation within the company since joining full-time in 2016. Her prior experience as Vice President of eCommerce and General Manager of Netsolace, Edible’s technology arm, was instrumental in driving digital transformation and operational excellence. In 2024, Silber was named one of Georgia’s top 100 C-level executives by Titan 100. She was also recognized as one of the “100 Influential Women in Franchising: Ones to Watch” by What Franchise Magazine in 2020 and as one of the top 40 retail professionals under 40 by Retail TouchPoints and design: retail in 2021.
Somia holds a bachelor’s degree in business administration from Babson College and has served on its Board of Trustees since 2021. Outside of her professional life, she enjoys traveling, trying new restaurants in town, and spending time with her family.
