Embarking on an extraordinary journey from Pakistan to America at the age of 11, Tariq Farid’s story is a testament to the American dream. Growing up in West Haven, CT, he embraced the spirit of entrepreneurship early on. Tariq’s journey unfolded at a local McDonald’s, where he discovered the transformative power of business systemization.
In a bold move at 17, armed with a $5,000 loan from family and friends, Tariq purchased a flower shop in East Haven, CT, to open the first Edible Arrangements® store in 1999. Within two years, he transformed a single store into four. The venture swiftly evolved into a flourishing franchise empire.
Tariq’s strategic acumen not only shaped the company’s trajectory but also led him to launch Netsolace® in 2001, a software distributor that later evolved into Naranga®, offering cutting-edge technology solutions for franchise companies, including edible®. Growing the Edible® ecosystem in 2003, he went on to found BerryDirect®, a global supply chain service provider offering reliable global sourcing, fulfillment service, and high-quality products.
Today, Tariq serves as partner and CEO of BroadPeak Capital Group, a private investment firm and parent company of Edible Brands® as well as its subsidiaries. BroadPeak is focused on making direct investments across a variety of industries, including franchising, consumer, software, business services and real estate.
Beyond the boardroom, Tariq’s commitment to philanthropy is equally remarkable. In 2013, he established the Tariq Farid Foundation, channeling nearly $1 million annually to causes worldwide, ranging from healthcare and education to supporting refugees and fighting childhood cancer. His commitment to giving back through his foundation reflects his dedication to making a positive difference in the lives of others.
